Out-of-Home Advertising in Whitman County, WA

Billboard advertising rentals in Whitman County including local market research. Detailed breakdowns of Whitman ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Whitman County. 

 Frequently Asked Questions 

Billboards in Whitman price out anywhere from $323 per 4 weeks for smaller posters to as much as $5,012 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Whitman County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Whitman County ooh pricing

Take a look at our Whitman ooh market research by city below. Dollar for dollar, ooh advertisements in Whitman are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Whitman

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $2,587

Bulletins in Whitman

The largest outdoor media in Washington, Bulletins prices start at $1,132 and go up to $4,446, depending on location.

Washington OOH Average Price: $2,442

Digital Billboards in Whitman County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,483 up to $5,059 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $481

Bus Panels in Whitman, WA

Bus panels come in 4 standard sizes, the smallest size costs $341 while the largest full side panel displays can cost as much as $573 every 4 weeks.

Washington Advertising PostersAverage Price: $840

Posters Advertising in Whitman

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $637 while some locations can cost $1,013.

What did people do after seeing Whitman billboards?

We conducted an outdoor advertising survey throughout the major cities in Whitman County, WA. Conducted from Pullman to Colfax to St. John to Palouse to Tekoa, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 962 people in these Whitman cities about their own personal experiences with outdoor advertising.

Have you ever... PullmanColfaxSt. JohnPalouseTekoa
Discussed billboard ads you've seen with friends or family 30% 38% 32% 26% 29%
Recommended the advertiser to others 7% 4% 11% 6% 10%
Attended a local event because of a billboard 12% 13% 11% 14% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 16% 21% 15% 28%
Made a purchase at the business advertised 19% 19% 15% 10% 18%
Watched event on television because of a billboard 14% 16% 14% 12% 13%
Tuned in to the radio station featured on a billboard 5% 14% 13% 10% 10%
Visited an advertiser website because of billboards 12% 20% 18% 11% 16%
Googled or otherwise searched online for more details about the message 24% 23% 22% 24% 25%
Googled or otherwise searched online for more details about the advertiser 13% 12% 13% 18% 15%
Accessed a coupon on a billboard from your mobile device 8% 5% 9% 12% 9%

The Washington counties surrounding Whitman cover a lot of area as well. If you're exclusively seeking billboards in Whitman County, the cities of Colfax, St. John, and Palouse will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Whitman Billboards

How people FEEL about billboard advertising in Whitman County?

The table below represents responses to questions from 960 people about consumer attitudes towards outdoor advertisements in Whitman County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards PullmanColfaxSt. JohnPalouseTekoa
Are a COOL way to advertise. 71% 74% 73% 77% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 64% 69% 59% 66%
Are a good way to LEARN about SALES and EVENTS 55% 56% 54% 68% 60%
Often catch my ATTENTION 83% 82% 82% 70% 81%
Advertisements on digital billboards stand out more than advertisements online. 66% 75% 71% 70% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 50% 50% 49% 43%
Make the city look more MODERN. 67% 66% 70% 70%
..Are visually APPEALING 77% 64% 66% 68% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 84% 84% 85% 77%
Are an effective way to alert the community about MISSING CHILDREN. 93% 88% 84% 86% 87%
Provide CURRENT and RELEVANT information. 76% 76% 75% 69% 75%