Out-of-Home Advertising in Thurston County, WA

Billboard advertising rentals in Thurston County including local market research. Detailed breakdowns of Thurston ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Thurston County. 

 Frequently Asked Questions 

Billboards in Thurston price out anywhere from $396 per 4 weeks for smaller posters to as much as $6,133 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Washington billboards. Fabrication costs ~$850. If you rent a billboard in Thurston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Thurston County ooh pricing

Take a look at our Thurston ooh market research by city below. Dollar for dollar, ooh advertisements in Thurston are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Thurston

Big and small

Washington 4-week Median Advertising Cost of Bulletins Average Price: $3,166

Bulletins in Thurston

The largest outdoor media in Washington, Bulletins prices start at $1,385 and go up to $5,441, depending on location.

Washington OOH Average Price: $2,544

Digital Billboards in Thurston County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,545 up to $5,270 for premium Washington outdoor ad space.

Advertising on Buses in WashingtonAverage Price: $482

Bus Panels in Thurston, WA

Bus panels come in 4 standard sizes, the smallest size costs $341 while the largest full side panel displays can cost as much as $574 every 4 weeks.

Washington Advertising PostersAverage Price: $775

Posters Advertising in Thurston

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $588 while some locations can cost $934.

What did people do after seeing Thurston billboards?

We conducted an outdoor advertising survey throughout the major cities in Thurston County, WA. Conducted from Olympia to Lacey to Yelm to Rochester to Rainier, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 964 people in these Thurston cities about their own personal experiences with outdoor advertising.

Have you ever... OlympiaLaceyYelmRochesterRainier
Discussed billboard ads you've seen with friends or family 33% 38% 35% 31% 40%
Recommended the advertiser to others 6% 4% 4% 10% 11%
Attended a local event because of a billboard 12% 8% 16% 11% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 28% 14% 29% 20%
Made a purchase at the business advertised 10% 12% 14% 10% 20%
Watched event on television because of a billboard 17% 18% 13% 11% 17%
Tuned in to the radio station featured on a billboard 19% 20% 11% 6% 14%
Visited an advertiser website because of billboards 16% 22% 18% 10% 13%
Googled or otherwise searched online for more details about the message 24% 10% 13% 21% 16%
Googled or otherwise searched online for more details about the advertiser 18% 17% 14% 15% 16%
Accessed a coupon on a billboard from your mobile device 5% 5% 11% 5% 9%

The Washington counties surrounding Thurston cover a lot of area as well. If you're exclusively seeking billboards in Thurston County, the cities of Lacey, Yelm, and Rochester will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Thurston Billboards

How people FEEL about billboard advertising in Thurston County?

The table below represents responses to questions from 999 people about consumer attitudes towards outdoor advertisements in Thurston County, WA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Washington.

I feel that billboards OlympiaLaceyYelmRochesterRainier
Are a COOL way to advertise. 76% 75% 78% 75% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 74% 58% 67% 66%
Are a good way to LEARN about SALES and EVENTS 65% 57% 66% 60% 67%
Often catch my ATTENTION 69% 74% 84% 84% 75%
Advertisements on digital billboards stand out more than advertisements online. 65% 70% 72% 69% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 45% 43% 51% 35%
Make the city look more MODERN. 74% 66% 68% 63%
..Are visually APPEALING 73% 64% 62% 78% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 90% 77% 83% 90%
Are an effective way to alert the community about MISSING CHILDREN. 85% 89% 88% 86% 89%
Provide CURRENT and RELEVANT information. 84% 73% 78% 68% 80%