Out-of-Home Advertising in Prince William County, VA

Billboard advertising rentals in Prince William County including local market research. Detailed breakdowns of Prince William ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Prince William County. 

 Frequently Asked Questions 

Billboards in Prince William price out anywhere from $360 per 4 weeks for smaller posters to as much as $5,587 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Prince William County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Prince William County ooh pricing

Take a look at our Prince William ooh market research by city below. Dollar for dollar, ooh advertisements in Prince William are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Prince William

Big and small

Virginia 4-week Median Advertising Cost of Bulletins Average Price: $2,884

Bulletins in Prince William

The largest outdoor media in Virginia, Bulletins prices start at $1,262 and go up to $4,956, depending on location.

Virginia OOH Average Price: $2,310

Digital Billboards in Prince William County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,402 up to $4,784 for premium Virginia outdoor ad space.

Advertising on Buses in VirginiaAverage Price: $580

Bus Panels in Prince William, VA

Bus panels come in 4 standard sizes, the smallest size costs $411 while the largest full side panel displays can cost as much as $691 every 4 weeks.

Virginia Advertising PostersAverage Price: $772

Posters Advertising in Prince William

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $585 while some locations can cost $930.

What did people do after seeing Prince William billboards?

We conducted an outdoor advertising survey throughout the major cities in Prince William County, VA. Conducted from Manassas to Dumfries to Bristow to Gainesville to Nokesville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,160 people in these Prince William cities about their own personal experiences with outdoor advertising.

Have you ever... ManassasDumfriesBristowGainesvilleNokesville
Discussed billboard ads you've seen with friends or family 38% 43% 36% 29% 29%
Recommended the advertiser to others 7% 5% 7% 11% 11%
Attended a local event because of a billboard 5% 6% 15% 16% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 19% 17% 14% 17%
Made a purchase at the business advertised 20% 14% 14% 20% 17%
Watched event on television because of a billboard 13% 13% 12% 13% 12%
Tuned in to the radio station featured on a billboard 11% 16% 6% 17% 5%
Visited an advertiser website because of billboards 23% 25% 25% 16% 24%
Googled or otherwise searched online for more details about the message 10% 20% 27% 18% 11%
Googled or otherwise searched online for more details about the advertiser 18% 12% 19% 16% 17%
Accessed a coupon on a billboard from your mobile device 8% 9% 5% 5% 9%

The Virginia counties surrounding Prince William cover a lot of area as well. If you're exclusively seeking billboards in Prince William County, the cities of Dumfries, Bristow, and Gainesville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Prince William Billboards

How people FEEL about billboard advertising in Prince William County?

The table below represents responses to questions from 907 people about consumer attitudes towards outdoor advertisements in Prince William County, VA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.

I feel that billboards ManassasDumfriesBristowGainesvilleNokesville
Are a COOL way to advertise. 69% 77% 66% 75% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 68% 63% 71% 58% 62%
Are a good way to LEARN about SALES and EVENTS 68% 69% 66% 52% 63%
Often catch my ATTENTION 71% 83% 74% 76% 79%
Advertisements on digital billboards stand out more than advertisements online. 65% 74% 73% 65% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 37% 45% 39% 45% 54%
Make the city look more MODERN. 71% 67% 67% 62%
..Are visually APPEALING 72% 61% 65% 65% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 87% 89% 85% 89%
Are an effective way to alert the community about MISSING CHILDREN. 89% 93% 87% 87% 93%
Provide CURRENT and RELEVANT information. 75% 69% 66% 72% 62%