Frequently Asked Questions
Billboards in Virginia price out anywhere from $333 per 4 weeks for smaller posters to as much as $5,155 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Virginia billboards. Fabrication costs ~$850. If you rent a billboard in Virginia for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about VA ooh pricing.
Take a look at our Virginia ooh market research by county below. Dollar for dollar, ooh advertisements in Virginia are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising VA
Big and small
Bulletins in Virginia
The largest outdoor media in Virginia, Bulletins billboards prices start at $1,164 and go up to $4,573, depending on location.
Digital Billboards in Virginia
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,684 up to $5,746 for premium Virginia outdoor ad space.
Bus Panels in Virginia
Bus panels come in 4 standard sizes, the smallest size costs $390 while the largest full side panel displays can cost as much as $656 every 4 weeks.
Posters Advertising in Virginia
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $543 while some locations can cost $864.
What did people do after seeing Virginia billboards?
We conducted an outdoor advertising survey throughout the major counties in and around Virginia. From Virginia Beach City to Chesapeake City County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Norfolk City County may produce slightly different results from outdoor ads in Richmond City or Arlington County. Take a look at the questions we asked 1,100 people in these counties about their own personal experiences with Virginia outdoor advertising.
| Have you ever... | VIRGINIA BEACH CITY | NORFOLK CITY | CHESAPEAKE CITY | ARLINGTON | RICHMOND CITY |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 27% | 29% | 39% | 35% | 35% |
| Recommended the advertiser to others | 10% | 10% | 10% | 12% | 12% |
| Attended a local event because of a billboard | 6% | 9% | 16% | 15% | 10% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 15% | 23% | 15% | 14% | 24% |
| Made a purchase at the business advertised | 20% | 11% | 10% | 17% | 13% |
| Watched event on television because of a billboard | 10% | 16% | 17% | 15% | 10% |
| Tuned in to the radio station featured on a billboard | 18% | 10% | 15% | 18% | 13% |
| Visited an advertiser website because of billboards | 19% | 25% | 12% | 22% | 23% |
| Googled or otherwise searched online for more details about the message | 25% | 20% | 10% | 26% | 19% |
| Googled or otherwise searched online for more details about the advertiser | 13% | 19% | 12% | 13% | 13% |
| Accessed a coupon on a billboard from your mobile device | 8% | 7% | 12% | 8% | 12% |
As you can see, when it comes to billboards, 15% of Virginia Beach City County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 11% of Norfolk City County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Virginia where billboards will likely be most effective.
How people FEEL about billboard advertising in Virginia?
Here are a few other counties in which we conducted our ooh market study; Newport News City County, Alexandria City County, Hampton City County, Henrico County, Roanoke City County. The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Virginia. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Virginia.
| I feel that billboards.. | NEWPORT NEWS CITY | ALEXANDRIA CITY | HAMPTON CITY | HENRICO | ROANOKE CITY |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 68% | 71% | 72% | 79% | 70% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 63% | 63% | 58% | 67% | 71% |
| Are a good way to LEARN about SALES and EVENTS | 57% | 54% | 52% | 55% | 54% |
| Often catch my ATTENTION | 74% | 75% | 72% | 84% | 79% |
| Advertisements on digital billboards stand out more than advertisements online. | 66% | 76% | 66% | 75% | 69% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 48% | 39% | 36% | 49% | 36% |
| Make the city look more MODERN. | 68% | 68% | 73% | 65% | |
| ..Are visually APPEALING | 77% | 62% | 71% | 77% | 71% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 83% | 83% | 83% | 86% | 85% |
| Are an effective way to alert the community about MISSING CHILDREN. | 86% | 86% | 88% | 89% | 84% |
| Provide CURRENT and RELEVANT information. | 71% | 60% | 65% | 66% | 72% |
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