Out-of-Home Advertising in Davidson County, TN

Billboard advertising rentals in Davidson County including local market research. Detailed breakdowns of Davidson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Davidson County. 

 Frequently Asked Questions 

Billboards in Davidson price out anywhere from $373 per 4 weeks for smaller posters to as much as $5,778 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Davidson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Davidson County ooh pricing

Take a look at our Davidson ooh market research by city below. Dollar for dollar, ooh advertisements in Davidson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Davidson

Big and small

Tennessee 4-week Median Advertising Cost of Bulletins Average Price: $2,982

Bulletins in Davidson

The largest outdoor media in Tennessee, Bulletins prices start at $1,305 and go up to $5,126, depending on location.

Tennessee OOH Average Price: $2,751

Digital Billboards in Davidson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,670 up to $5,699 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $587

Bus Panels in Davidson, TN

Bus panels come in 4 standard sizes, the smallest size costs $416 while the largest full side panel displays can cost as much as $699 every 4 weeks.

Tennessee Advertising PostersAverage Price: $749

Posters Advertising in Davidson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $568 while some locations can cost $903.

What did people do after seeing Davidson billboards?

We conducted an outdoor advertising survey throughout the major cities in Davidson County, TN. Conducted from Nashville to Goodlettsville to Antioch to Hermitage to Joelton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,174 people in these Davidson cities about their own personal experiences with outdoor advertising.

Have you ever... NashvilleGoodlettsvilleAntiochHermitageJoelton
Discussed billboard ads you've seen with friends or family 45% 39% 42% 41% 42%
Recommended the advertiser to others 4% 9% 10% 9% 11%
Attended a local event because of a billboard 5% 8% 7% 13% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 13% 23% 16% 30%
Made a purchase at the business advertised 20% 17% 14% 11% 20%
Watched event on television because of a billboard 15% 12% 18% 15% 11%
Tuned in to the radio station featured on a billboard 20% 9% 11% 18% 7%
Visited an advertiser website because of billboards 12% 21% 14% 10% 19%
Googled or otherwise searched online for more details about the message 13% 17% 24% 13% 12%
Googled or otherwise searched online for more details about the advertiser 11% 19% 15% 14% 16%
Accessed a coupon on a billboard from your mobile device 5% 10% 10% 6% 5%

The Tennessee counties surrounding Davidson cover a lot of area as well. If you're exclusively seeking billboards in Davidson County, the cities of Goodlettsville, Antioch, and Hermitage will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Davidson Billboards

How people FEEL about billboard advertising in Davidson County?

The table below represents responses to questions from 1,081 people about consumer attitudes towards outdoor advertisements in Davidson County, TN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

I feel that billboards NashvilleGoodlettsvilleAntiochHermitageJoelton
Are a COOL way to advertise. 74% 74% 69% 78% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 75% 71% 71% 71%
Are a good way to LEARN about SALES and EVENTS 56% 60% 67% 67% 64%
Often catch my ATTENTION 73% 69% 80% 68% 71%
Advertisements on digital billboards stand out more than advertisements online. 70% 66% 75% 66% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 43% 54% 42% 54%
Make the city look more MODERN. 63% 71% 70% 68%
..Are visually APPEALING 68% 76% 74% 63% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 81% 79% 77% 80%
Are an effective way to alert the community about MISSING CHILDREN. 84% 88% 90% 93% 89%
Provide CURRENT and RELEVANT information. 74% 69% 79% 62% 76%