Out-of-Home Advertising in Cumberland County, TN

Billboard advertising rentals in Cumberland County including local market research. Detailed breakdowns of Cumberland ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Cumberland County. 

 Frequently Asked Questions 

Billboards in Cumberland price out anywhere from $387 per 4 weeks for smaller posters to as much as $5,991 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Tennessee billboards. Fabrication costs ~$850. If you rent a billboard in Cumberland County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Cumberland County ooh pricing

Take a look at our Cumberland ooh market research by city below. Dollar for dollar, ooh advertisements in Cumberland are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Cumberland

Big and small

Tennessee 4-week Median Advertising Cost of Bulletins Average Price: $3,092

Bulletins in Cumberland

The largest outdoor media in Tennessee, Bulletins prices start at $1,353 and go up to $5,315, depending on location.

Tennessee OOH Average Price: $2,610

Digital Billboards in Cumberland County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,584 up to $5,405 for premium Tennessee outdoor ad space.

Advertising on Buses in TennesseeAverage Price: $593

Bus Panels in Cumberland, TN

Bus panels come in 4 standard sizes, the smallest size costs $420 while the largest full side panel displays can cost as much as $707 every 4 weeks.

Tennessee Advertising PostersAverage Price: $725

Posters Advertising in Cumberland

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $550 while some locations can cost $874.

What did people do after seeing Cumberland billboards?

We conducted an outdoor advertising survey throughout the major cities in Cumberland County, TN. Conducted from Memphis to Nashville to Knoxville to Chattanooga to Clarksville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,187 people in these Cumberland cities about their own personal experiences with outdoor advertising.

Have you ever... MemphisNashvilleKnoxvilleChattanoogaClarksville
Discussed billboard ads you've seen with friends or family 30% 45% 30% 29% 39%
Recommended the advertiser to others 5% 4% 10% 8% 6%
Attended a local event because of a billboard 16% 5% 9% 7% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 29% 16% 11% 25%
Made a purchase at the business advertised 11% 20% 12% 13% 11%
Watched event on television because of a billboard 14% 15% 18% 17% 15%
Tuned in to the radio station featured on a billboard 7% 20% 19% 18% 6%
Visited an advertiser website because of billboards 10% 12% 21% 13% 18%
Googled or otherwise searched online for more details about the message 13% 13% 23% 14% 23%
Googled or otherwise searched online for more details about the advertiser 13% 11% 11% 13% 12%
Accessed a coupon on a billboard from your mobile device 10% 5% 11% 5% 5%

The Tennessee counties surrounding Cumberland cover a lot of area as well. If you're exclusively seeking billboards in Cumberland County, the cities of Nashville, Knoxville, and Chattanooga will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Cumberland Billboards

How people FEEL about billboard advertising in Cumberland County?

The table below represents responses to questions from 1,025 people about consumer attitudes towards outdoor advertisements in Cumberland County, TN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Tennessee.

I feel that billboards MemphisNashvilleKnoxvilleChattanoogaClarksville
Are a COOL way to advertise. 76% 74% 72% 73% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 75% 55% 68% 68%
Are a good way to LEARN about SALES and EVENTS 53% 56% 56% 65% 69%
Often catch my ATTENTION 69% 73% 83% 82% 77%
Advertisements on digital billboards stand out more than advertisements online. 67% 70% 69% 71% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 44% 45% 50% 47%
Make the city look more MODERN. 63% 63% 67% 65%
..Are visually APPEALING 78% 68% 63% 65% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 82% 82% 81% 82%
Are an effective way to alert the community about MISSING CHILDREN. 84% 84% 93% 91% 84%
Provide CURRENT and RELEVANT information. 69% 74% 78% 74% 79%