Billboards in Charleston price out anywhere from $385 per 4 weeks for smaller posters to as much as $5,972 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Carolina billboards. Fabrication costs ~$850. If you rent a billboard in Charleston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Charleston County ooh pricing
Take a look at our Charleston ooh market research by city below. Dollar for dollar, ooh advertisements in Charleston are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising Charleston
The largest outdoor media in South Carolina, Bulletins prices start at $1,348 and go up to $5,297, depending on location.
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,582 up to $5,396 for premium South Carolina outdoor ad space.
Bus panels come in 4 standard sizes, the smallest size costs $391 while the largest full side panel displays can cost as much as $658 every 4 weeks.
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $917.
We conducted an outdoor advertising survey throughout the major cities in Charleston County, SC. Conducted from Charleston to North Charleston to Mount Pleasant to Wadmalaw Island to Adams Run, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,104 people in these Charleston cities about their own personal experiences with outdoor advertising.
| Have you ever... | Charleston | North Charleston | Mount Pleasant | Wadmalaw Island | Adams Run |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 27% | 27% | 41% | 38% | 35% |
| Recommended the advertiser to others | 8% | 5% | 4% | 4% | 6% |
| Attended a local event because of a billboard | 8% | 5% | 5% | 7% | 13% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 15% | 11% | 26% | 26% | 20% |
| Made a purchase at the business advertised | 17% | 16% | 20% | 19% | 12% |
| Watched event on television because of a billboard | 10% | 11% | 14% | 17% | 16% |
| Tuned in to the radio station featured on a billboard | 18% | 19% | 10% | 9% | 5% |
| Visited an advertiser website because of billboards | 20% | 24% | 18% | 20% | 24% |
| Googled or otherwise searched online for more details about the message | 25% | 17% | 14% | 23% | 24% |
| Googled or otherwise searched online for more details about the advertiser | 18% | 13% | 12% | 14% | 16% |
| Accessed a coupon on a billboard from your mobile device | 8% | 10% | 5% | 11% | 6% |
The South Carolina counties surrounding Charleston cover a lot of area as well. If you're exclusively seeking billboards in Charleston County, the cities of North Charleston, Mount Pleasant, and Wadmalaw Island will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.
The table below represents responses to questions from 1,023 people about consumer attitudes towards outdoor advertisements in Charleston County, SC. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Carolina.
| I feel that billboards | Charleston | North Charleston | Mount Pleasant | Wadmalaw Island | Adams Run |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 79% | 71% | 69% | 74% | 79% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 67% | 72% | 71% | 60% | 66% |
| Are a good way to LEARN about SALES and EVENTS | 59% | 54% | 55% | 52% | 62% |
| Often catch my ATTENTION | 73% | 82% | 77% | 75% | 76% |
| Advertisements on digital billboards stand out more than advertisements online. | 66% | 75% | 75% | 76% | 66% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 43% | 41% | 35% | 39% | 48% |
| Make the city look more MODERN. | 72% | 67% | 62% | 71% | |
| ..Are visually APPEALING | 76% | 61% | 73% | 63% | 77% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 87% | 88% | 85% | 85% | 77% |
| Are an effective way to alert the community about MISSING CHILDREN. | 93% | 84% | 92% | 90% | 93% |
| Provide CURRENT and RELEVANT information. | 60% | 74% | 66% | 82% | 60% |
Find Available Outdoor Advertising in Charleston County!