Frequently Asked Questions
Billboards in Oklahoma price out anywhere from $368 per 4 weeks for smaller posters to as much as $5,710 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Oklahoma billboards. Fabrication costs ~$850. If you rent a billboard in Oklahoma for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about OK ooh pricing.
Take a look at our Oklahoma ooh market research by county below. Dollar for dollar, ooh advertisements in Oklahoma are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising OK
Big and small
Bulletins in Oklahoma
The largest outdoor media in Oklahoma, Bulletins billboards prices start at $1,289 and go up to $5,065, depending on location.
Digital Billboards in Oklahoma
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,560 up to $5,321 for premium Oklahoma outdoor ad space.
Bus Panels in Oklahoma
Bus panels come in 4 standard sizes, the smallest size costs $377 while the largest full side panel displays can cost as much as $634 every 4 weeks.
Posters Advertising in Oklahoma
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $917.
What did people do after seeing Oklahoma billboards?
We conducted an outdoor advertising survey throughout the major counties in and around Oklahoma. From Oklahoma to Cleveland County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Tulsa County may produce slightly different results from outdoor ads in Garfield or Comanche County. Take a look at the questions we asked 1,065 people in these counties about their own personal experiences with Oklahoma outdoor advertising.
| Have you ever... | OKLAHOMA | TULSA | CLEVELAND | COMANCHE | GARFIELD |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 30% | 26% | 31% | 30% | 45% |
| Recommended the advertiser to others | 3% | 11% | 6% | 9% | 5% |
| Attended a local event because of a billboard | 5% | 13% | 5% | 11% | 5% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 15% | 29% | 24% | 12% | 27% |
| Made a purchase at the business advertised | 21% | 16% | 16% | 10% | 18% |
| Watched event on television because of a billboard | 14% | 18% | 14% | 12% | 14% |
| Tuned in to the radio station featured on a billboard | 10% | 12% | 6% | 7% | 17% |
| Visited an advertiser website because of billboards | 17% | 11% | 11% | 12% | 18% |
| Googled or otherwise searched online for more details about the message | 11% | 18% | 16% | 24% | 26% |
| Googled or otherwise searched online for more details about the advertiser | 18% | 14% | 16% | 17% | 15% |
| Accessed a coupon on a billboard from your mobile device | 12% | 5% | 10% | 7% | 10% |
As you can see, when it comes to billboards, 15% of Oklahoma County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 16% of Tulsa County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Oklahoma where billboards will likely be most effective.
How people FEEL about billboard advertising in Oklahoma?
Here are a few other counties in which we conducted our ooh market study; Payne County, Muskogee County, Washington County, Pottawatomie County, Kay County. The table below represents responses to questions from 1,009 people about consumer attitudes towards outdoor advertisements in Oklahoma. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Oklahoma.
| I feel that billboards.. | PAYNE | MUSKOGEE | WASHINGTON | POTTAWATOMIE | KAY |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 72% | 76% | 68% | 75% | 67% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 74% | 58% | 55% | 63% | 58% |
| Are a good way to LEARN about SALES and EVENTS | 60% | 69% | 61% | 67% | 57% |
| Often catch my ATTENTION | 83% | 84% | 84% | 71% | 80% |
| Advertisements on digital billboards stand out more than advertisements online. | 68% | 73% | 65% | 69% | 66% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 52% | 39% | 43% | 48% | 50% |
| Make the city look more MODERN. | 69% | 67% | 67% | 63% | |
| ..Are visually APPEALING | 75% | 61% | 62% | 72% | 78% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 82% | 80% | 79% | 88% | 80% |
| Are an effective way to alert the community about MISSING CHILDREN. | 88% | 85% | 84% | 93% | 88% |
| Provide CURRENT and RELEVANT information. | 83% | 80% | 60% | 70% | 78% |
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