Out-of-Home Advertising in Scioto County, OH

Billboard advertising rentals in Scioto County including local market research. Detailed breakdowns of Scioto ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Scioto County. 

 Frequently Asked Questions 

Billboards in Scioto price out anywhere from $398 per 4 weeks for smaller posters to as much as $6,174 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Ohio billboards. Fabrication costs ~$850. If you rent a billboard in Scioto County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Scioto County ooh pricing

Take a look at our Scioto ooh market research by city below. Dollar for dollar, ooh advertisements in Scioto are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Scioto

Big and small

Ohio 4-week Median Advertising Cost of Bulletins Average Price: $3,187

Bulletins in Scioto

The largest outdoor media in Ohio, Bulletins prices start at $1,394 and go up to $5,477, depending on location.

Ohio OOH Average Price: $2,391

Digital Billboards in Scioto County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,452 up to $4,953 for premium Ohio outdoor ad space.

Advertising on Buses in OhioAverage Price: $514

Bus Panels in Scioto, OH

Bus panels come in 4 standard sizes, the smallest size costs $364 while the largest full side panel displays can cost as much as $612 every 4 weeks.

Ohio Advertising PostersAverage Price: $841

Posters Advertising in Scioto

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $638 while some locations can cost $1,014.

What did people do after seeing Scioto billboards?

We conducted an outdoor advertising survey throughout the major cities in Scioto County, OH. Conducted from Portsmouth to Franklin Furnace to Lucasville to Mc Dermott to West Portsmouth, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,027 people in these Scioto cities about their own personal experiences with outdoor advertising.

Have you ever... PortsmouthFranklin FurnaceLucasvilleMc DermottWest Portsmouth
Discussed billboard ads you've seen with friends or family 33% 37% 42% 31% 45%
Recommended the advertiser to others 9% 7% 10% 8% 11%
Attended a local event because of a billboard 14% 8% 8% 16% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 27% 22% 17% 15% 26%
Made a purchase at the business advertised 20% 13% 21% 12% 11%
Watched event on television because of a billboard 16% 15% 13% 10% 18%
Tuned in to the radio station featured on a billboard 12% 5% 10% 19% 12%
Visited an advertiser website because of billboards 19% 24% 12% 11% 19%
Googled or otherwise searched online for more details about the message 20% 17% 13% 18% 22%
Googled or otherwise searched online for more details about the advertiser 14% 11% 18% 19% 14%
Accessed a coupon on a billboard from your mobile device 7% 10% 7% 12% 7%

The Ohio counties surrounding Scioto cover a lot of area as well. If you're exclusively seeking billboards in Scioto County, the cities of Franklin Furnace, Lucasville, and Mc Dermott will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Scioto Billboards

How people FEEL about billboard advertising in Scioto County?

The table below represents responses to questions from 939 people about consumer attitudes towards outdoor advertisements in Scioto County, OH. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Ohio.

I feel that billboards PortsmouthFranklin FurnaceLucasvilleMc DermottWest Portsmouth
Are a COOL way to advertise. 77% 75% 65% 68% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 74% 64% 67% 72%
Are a good way to LEARN about SALES and EVENTS 61% 59% 69% 57% 68%
Often catch my ATTENTION 69% 77% 80% 76% 70%
Advertisements on digital billboards stand out more than advertisements online. 65% 67% 71% 75% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 54% 43% 39% 46%
Make the city look more MODERN. 70% 62% 66% 74%
..Are visually APPEALING 64% 71% 78% 77% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 89% 89% 86% 85%
Are an effective way to alert the community about MISSING CHILDREN. 85% 87% 86% 87% 92%
Provide CURRENT and RELEVANT information. 65% 68% 69% 62% 84%