Out-of-Home Advertising in Gaston County, NC

Billboard advertising rentals in Gaston County including local market research. Detailed breakdowns of Gaston ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Gaston County. 

 Frequently Asked Questions 

Billboards in Gaston price out anywhere from $320 per 4 weeks for smaller posters to as much as $4,965 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static North Carolina billboards. Fabrication costs ~$850. If you rent a billboard in Gaston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Gaston County ooh pricing

Take a look at our Gaston ooh market research by city below. Dollar for dollar, ooh advertisements in Gaston are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Gaston

Big and small

North Carolina 4-week Median Advertising Cost of Bulletins Average Price: $2,563

Bulletins in Gaston

The largest outdoor media in North Carolina, Bulletins prices start at $1,121 and go up to $4,404, depending on location.

North Carolina OOH Average Price: $2,627

Digital Billboards in Gaston County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,595 up to $5,442 for premium North Carolina outdoor ad space.

Advertising on Buses in North CarolinaAverage Price: $559

Bus Panels in Gaston, NC

Bus panels come in 4 standard sizes, the smallest size costs $396 while the largest full side panel displays can cost as much as $667 every 4 weeks.

North Carolina Advertising PostersAverage Price: $728

Posters Advertising in Gaston

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $552 while some locations can cost $877.

What did people do after seeing Gaston billboards?

We conducted an outdoor advertising survey throughout the major cities in Gaston County, NC. Conducted from Gastonia to Mount Holly to Belmont to Cherryville to Bessemer City, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,119 people in these Gaston cities about their own personal experiences with outdoor advertising.

Have you ever... GastoniaMount HollyBelmontCherryvilleBessemer City
Discussed billboard ads you've seen with friends or family 30% 42% 29% 43% 38%
Recommended the advertiser to others 10% 5% 3% 11% 3%
Attended a local event because of a billboard 16% 5% 14% 15% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 31% 10% 25% 13%
Made a purchase at the business advertised 17% 19% 20% 11% 20%
Watched event on television because of a billboard 17% 18% 10% 17% 13%
Tuned in to the radio station featured on a billboard 8% 14% 11% 8% 8%
Visited an advertiser website because of billboards 18% 24% 18% 23% 18%
Googled or otherwise searched online for more details about the message 23% 18% 27% 15% 24%
Googled or otherwise searched online for more details about the advertiser 16% 12% 15% 11% 13%
Accessed a coupon on a billboard from your mobile device 8% 10% 12% 9% 9%

The North Carolina counties surrounding Gaston cover a lot of area as well. If you're exclusively seeking billboards in Gaston County, the cities of Mount Holly, Belmont, and Cherryville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Gaston Billboards

How people FEEL about billboard advertising in Gaston County?

The table below represents responses to questions from 1,032 people about consumer attitudes towards outdoor advertisements in Gaston County, NC. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in North Carolina.

I feel that billboards GastoniaMount HollyBelmontCherryvilleBessemer City
Are a COOL way to advertise. 75% 75% 66% 79% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 67% 57% 55% 62%
Are a good way to LEARN about SALES and EVENTS 57% 61% 67% 65% 64%
Often catch my ATTENTION 69% 83% 75% 75% 83%
Advertisements on digital billboards stand out more than advertisements online. 65% 74% 67% 74% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 51% 43% 43% 35%
Make the city look more MODERN. 71% 63% 67% 65%
..Are visually APPEALING 71% 72% 66% 74% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 90% 86% 79% 85%
Are an effective way to alert the community about MISSING CHILDREN. 93% 93% 84% 86% 90%
Provide CURRENT and RELEVANT information. 78% 79% 62% 71% 73%