Frequently Asked Questions
Billboards in New Mexico price out anywhere from $341 per 4 weeks for smaller posters to as much as $5,289 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static New Mexico billboards. Fabrication costs ~$850. If you rent a billboard in New Mexico for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NM ooh pricing.
Take a look at our New Mexico ooh market research by county below. Dollar for dollar, ooh advertisements in New Mexico are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising NM
Big and small
Bulletins in New Mexico
The largest outdoor media in New Mexico, Bulletins billboards prices start at $1,194 and go up to $4,691, depending on location.
Digital Billboards in New Mexico
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,685 up to $5,747 for premium New Mexico outdoor ad space.
Bus Panels in New Mexico
Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $688 every 4 weeks.
Posters Advertising in New Mexico
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $555 while some locations can cost $881.
What did people do after seeing New Mexico billboards?
We conducted an outdoor advertising survey throughout the major counties in and around New Mexico. From Bernalillo to Sandoval County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Dona Ana County may produce slightly different results from outdoor ads in Chaves or Santa Fe County. Take a look at the questions we asked 1,155 people in these counties about their own personal experiences with New Mexico outdoor advertising.
| Have you ever... | BERNALILLO | DONA ANA | SANDOVAL | SANTA FE | CHAVES |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 44% | 43% | 41% | 31% | 41% |
| Recommended the advertiser to others | 6% | 9% | 9% | 6% | 11% |
| Attended a local event because of a billboard | 11% | 13% | 12% | 5% | 14% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 17% | 14% | 14% | 17% | 11% |
| Made a purchase at the business advertised | 16% | 17% | 11% | 14% | 13% |
| Watched event on television because of a billboard | 10% | 13% | 17% | 16% | 15% |
| Tuned in to the radio station featured on a billboard | 9% | 13% | 17% | 12% | 9% |
| Visited an advertiser website because of billboards | 12% | 11% | 21% | 13% | 17% |
| Googled or otherwise searched online for more details about the message | 27% | 26% | 19% | 24% | 11% |
| Googled or otherwise searched online for more details about the advertiser | 16% | 13% | 17% | 17% | 12% |
| Accessed a coupon on a billboard from your mobile device | 8% | 10% | 9% | 7% | 11% |
As you can see, when it comes to billboards, 17% of Bernalillo County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 17% of Dona Ana County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in New Mexico where billboards will likely be most effective.
How people FEEL about billboard advertising in New Mexico?
Here are a few other counties in which we conducted our ooh market study; San Juan County, Curry County, Lea County, Otero County, Eddy County. The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in New Mexico. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in New Mexico.
| I feel that billboards.. | SAN JUAN | CURRY | LEA | OTERO | EDDY |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 66% | 76% | 68% | 66% | 69% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 63% | 67% | 73% | 55% | 74% |
| Are a good way to LEARN about SALES and EVENTS | 53% | 54% | 68% | 61% | 59% |
| Often catch my ATTENTION | 82% | 80% | 80% | 72% | 77% |
| Advertisements on digital billboards stand out more than advertisements online. | 68% | 71% | 76% | 75% | 71% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 54% | 46% | 41% | 53% | 45% |
| Make the city look more MODERN. | 72% | 74% | 73% | 67% | |
| ..Are visually APPEALING | 71% | 74% | 61% | 73% | 76% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 86% | 78% | 81% | 77% | 78% |
| Are an effective way to alert the community about MISSING CHILDREN. | 89% | 88% | 89% | 89% | 87% |
| Provide CURRENT and RELEVANT information. | 73% | 71% | 66% | 70% | 60% |
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