Out-of-Home Advertising in Fergus County, MT

Billboard advertising rentals in Fergus County including local market research. Detailed breakdowns of Fergus ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Fergus County. 

 Frequently Asked Questions 

Billboards in Fergus price out anywhere from $338 per 4 weeks for smaller posters to as much as $5,241 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Montana billboards. Fabrication costs ~$850. If you rent a billboard in Fergus County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Fergus County ooh pricing

Take a look at our Fergus ooh market research by city below. Dollar for dollar, ooh advertisements in Fergus are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Fergus

Big and small

Montana 4-week Median Advertising Cost of Bulletins Average Price: $2,705

Bulletins in Fergus

The largest outdoor media in Montana, Bulletins prices start at $1,184 and go up to $4,650, depending on location.

Montana OOH Average Price: $2,367

Digital Billboards in Fergus County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,437 up to $4,903 for premium Montana outdoor ad space.

Advertising on Buses in MontanaAverage Price: $519

Bus Panels in Fergus, MT

Bus panels come in 4 standard sizes, the smallest size costs $368 while the largest full side panel displays can cost as much as $619 every 4 weeks.

Montana Advertising PostersAverage Price: $689

Posters Advertising in Fergus

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $523 while some locations can cost $830.

What did people do after seeing Fergus billboards?

We conducted an outdoor advertising survey throughout the major cities in Fergus County, MT. Conducted from Lewistown to Hilger to Roy to Denton to Moore, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,038 people in these Fergus cities about their own personal experiences with outdoor advertising.

Have you ever... LewistownHilgerRoyDentonMoore
Discussed billboard ads you've seen with friends or family 41% 42% 32% 45% 39%
Recommended the advertiser to others 3% 9% 10% 9% 9%
Attended a local event because of a billboard 10% 12% 12% 5% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 24% 12% 24% 12%
Made a purchase at the business advertised 14% 21% 20% 16% 17%
Watched event on television because of a billboard 16% 10% 18% 15% 12%
Tuned in to the radio station featured on a billboard 6% 17% 16% 7% 15%
Visited an advertiser website because of billboards 12% 10% 14% 22% 11%
Googled or otherwise searched online for more details about the message 17% 26% 11% 27% 12%
Googled or otherwise searched online for more details about the advertiser 14% 15% 15% 17% 19%
Accessed a coupon on a billboard from your mobile device 9% 11% 10% 10% 8%

The Montana counties surrounding Fergus cover a lot of area as well. If you're exclusively seeking billboards in Fergus County, the cities of Hilger, Roy, and Denton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Fergus Billboards

How people FEEL about billboard advertising in Fergus County?

The table below represents responses to questions from 930 people about consumer attitudes towards outdoor advertisements in Fergus County, MT. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Montana.

I feel that billboards LewistownHilgerRoyDentonMoore
Are a COOL way to advertise. 79% 74% 67% 78% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 66% 73% 65% 72%
Are a good way to LEARN about SALES and EVENTS 68% 66% 58% 69% 66%
Often catch my ATTENTION 69% 75% 78% 76% 69%
Advertisements on digital billboards stand out more than advertisements online. 67% 75% 67% 65% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 35% 53% 52% 51%
Make the city look more MODERN. 71% 71% 65% 71%
..Are visually APPEALING 68% 74% 73% 66% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 80% 83% 87% 82%
Are an effective way to alert the community about MISSING CHILDREN. 87% 85% 92% 89% 87%
Provide CURRENT and RELEVANT information. 65% 74% 60% 61% 63%