Out-of-Home Advertising in Saint Charles County, MO

Billboard advertising rentals in Saint Charles County including local market research. Detailed breakdowns of Saint Charles ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Saint Charles County. 

 Frequently Asked Questions 

Billboards in Saint Charles price out anywhere from $393 per 4 weeks for smaller posters to as much as $6,088 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Missouri billboards. Fabrication costs ~$850. If you rent a billboard in Saint Charles County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Saint Charles County ooh pricing

Take a look at our Saint Charles ooh market research by city below. Dollar for dollar, ooh advertisements in Saint Charles are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Saint Charles

Big and small

Missouri 4-week Median Advertising Cost of Bulletins Average Price: $3,142

Bulletins in Saint Charles

The largest outdoor media in Missouri, Bulletins prices start at $1,375 and go up to $5,401, depending on location.

Missouri OOH Average Price: $2,596

Digital Billboards in Saint Charles County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,576 up to $5,378 for premium Missouri outdoor ad space.

Advertising on Buses in MissouriAverage Price: $556

Bus Panels in Saint Charles, MO

Bus panels come in 4 standard sizes, the smallest size costs $394 while the largest full side panel displays can cost as much as $662 every 4 weeks.

Missouri Advertising PostersAverage Price: $738

Posters Advertising in Saint Charles

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $560 while some locations can cost $890.

What did people do after seeing Saint Charles billboards?

We conducted an outdoor advertising survey throughout the major cities in Saint Charles County, MO. Conducted from O Fallon to St. Peters to Wentzville to Defiance to Lake St. Louis, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,112 people in these Saint Charles cities about their own personal experiences with outdoor advertising.

Have you ever... O FallonSt. PetersWentzvilleDefianceLake St. Louis
Discussed billboard ads you've seen with friends or family 28% 31% 45% 30% 38%
Recommended the advertiser to others 5% 4% 4% 7% 11%
Attended a local event because of a billboard 16% 8% 8% 6% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 15% 26% 28% 20%
Made a purchase at the business advertised 12% 21% 20% 15% 10%
Watched event on television because of a billboard 14% 18% 13% 17% 10%
Tuned in to the radio station featured on a billboard 20% 20% 5% 8% 9%
Visited an advertiser website because of billboards 17% 19% 16% 14% 23%
Googled or otherwise searched online for more details about the message 10% 23% 27% 18% 24%
Googled or otherwise searched online for more details about the advertiser 15% 11% 19% 17% 16%
Accessed a coupon on a billboard from your mobile device 11% 12% 9% 5% 10%

The Missouri counties surrounding Saint Charles cover a lot of area as well. If you're exclusively seeking billboards in Saint Charles County, the cities of St. Peters, Wentzville, and Defiance will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Saint Charles Billboards

How people FEEL about billboard advertising in Saint Charles County?

The table below represents responses to questions from 1,020 people about consumer attitudes towards outdoor advertisements in Saint Charles County, MO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Missouri.

I feel that billboards O FallonSt. PetersWentzvilleDefianceLake St. Louis
Are a COOL way to advertise. 79% 73% 72% 72% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 56% 67% 69% 73%
Are a good way to LEARN about SALES and EVENTS 63% 58% 59% 55% 68%
Often catch my ATTENTION 85% 70% 78% 84% 83%
Advertisements on digital billboards stand out more than advertisements online. 76% 71% 69% 68% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 49% 48% 46% 42%
Make the city look more MODERN. 68% 63% 74% 67%
..Are visually APPEALING 72% 73% 75% 73% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 87% 86% 83% 83%
Are an effective way to alert the community about MISSING CHILDREN. 89% 90% 92% 90% 87%
Provide CURRENT and RELEVANT information. 67% 80% 67% 75% 81%