Out-of-Home Advertising in Stearns County, MN

Billboard advertising rentals in Stearns County including local market research. Detailed breakdowns of Stearns ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Stearns County. 

 Frequently Asked Questions 

Billboards in Stearns price out anywhere from $363 per 4 weeks for smaller posters to as much as $5,620 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Minnesota billboards. Fabrication costs ~$850. If you rent a billboard in Stearns County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Stearns County ooh pricing

Take a look at our Stearns ooh market research by city below. Dollar for dollar, ooh advertisements in Stearns are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Stearns

Big and small

Minnesota 4-week Median Advertising Cost of Bulletins Average Price: $2,900

Bulletins in Stearns

The largest outdoor media in Minnesota, Bulletins prices start at $1,269 and go up to $4,985, depending on location.

Minnesota OOH Average Price: $2,282

Digital Billboards in Stearns County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,386 up to $4,728 for premium Minnesota outdoor ad space.

Advertising on Buses in MinnesotaAverage Price: $550

Bus Panels in Stearns, MN

Bus panels come in 4 standard sizes, the smallest size costs $389 while the largest full side panel displays can cost as much as $655 every 4 weeks.

Minnesota Advertising PostersAverage Price: $759

Posters Advertising in Stearns

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $576 while some locations can cost $916.

What did people do after seeing Stearns billboards?

We conducted an outdoor advertising survey throughout the major cities in Stearns County, MN. Conducted from Sartell to Waite Park to St. Cloud to St. Joseph to Sauk Centre, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,099 people in these Stearns cities about their own personal experiences with outdoor advertising.

Have you ever... SartellWaite ParkSt. CloudSt. JosephSauk Centre
Discussed billboard ads you've seen with friends or family 32% 43% 40% 45% 32%
Recommended the advertiser to others 8% 9% 9% 7% 4%
Attended a local event because of a billboard 12% 14% 15% 10% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 29% 10% 12% 23%
Made a purchase at the business advertised 18% 11% 17% 15% 13%
Watched event on television because of a billboard 14% 10% 13% 18% 11%
Tuned in to the radio station featured on a billboard 9% 13% 17% 13% 17%
Visited an advertiser website because of billboards 24% 13% 25% 10% 16%
Googled or otherwise searched online for more details about the message 17% 24% 21% 24% 12%
Googled or otherwise searched online for more details about the advertiser 19% 12% 14% 13% 13%
Accessed a coupon on a billboard from your mobile device 5% 7% 9% 10% 8%

The Minnesota counties surrounding Stearns cover a lot of area as well. If you're exclusively seeking billboards in Stearns County, the cities of Waite Park, St. Cloud, and St. Joseph will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Stearns Billboards

How people FEEL about billboard advertising in Stearns County?

The table below represents responses to questions from 897 people about consumer attitudes towards outdoor advertisements in Stearns County, MN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Minnesota.

I feel that billboards SartellWaite ParkSt. CloudSt. JosephSauk Centre
Are a COOL way to advertise. 67% 71% 71% 66% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 67% 74% 56% 70%
Are a good way to LEARN about SALES and EVENTS 56% 59% 65% 64% 53%
Often catch my ATTENTION 74% 81% 70% 76% 81%
Advertisements on digital billboards stand out more than advertisements online. 70% 75% 73% 69% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 43% 39% 35% 36%
Make the city look more MODERN. 62% 69% 69% 64%
..Are visually APPEALING 78% 67% 62% 76% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 77% 78% 87% 79%
Are an effective way to alert the community about MISSING CHILDREN. 88% 86% 86% 90% 92%
Provide CURRENT and RELEVANT information. 71% 74% 85% 76% 62%