Out-of-Home Advertising in Genesee County, MI

Billboard advertising rentals in Genesee County including local market research. Detailed breakdowns of Genesee ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Genesee County. 

 Frequently Asked Questions 

Billboards in Genesee price out anywhere from $356 per 4 weeks for smaller posters to as much as $5,511 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Genesee County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Genesee County ooh pricing

Take a look at our Genesee ooh market research by city below. Dollar for dollar, ooh advertisements in Genesee are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Genesee

Big and small

Michigan 4-week Median Advertising Cost of Bulletins Average Price: $2,844

Bulletins in Genesee

The largest outdoor media in Michigan, Bulletins prices start at $1,244 and go up to $4,889, depending on location.

Michigan OOH Average Price: $2,571

Digital Billboards in Genesee County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,561 up to $5,325 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $537

Bus Panels in Genesee, MI

Bus panels come in 4 standard sizes, the smallest size costs $380 while the largest full side panel displays can cost as much as $640 every 4 weeks.

Michigan Advertising PostersAverage Price: $705

Posters Advertising in Genesee

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $535 while some locations can cost $850.

What did people do after seeing Genesee billboards?

We conducted an outdoor advertising survey throughout the major cities in Genesee County, MI. Conducted from Flint to Burton to Fenton to Flushing to Grand Blanc, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,074 people in these Genesee cities about their own personal experiences with outdoor advertising.

Have you ever... FlintBurtonFentonFlushingGrand Blanc
Discussed billboard ads you've seen with friends or family 28% 45% 36% 31% 27%
Recommended the advertiser to others 12% 6% 9% 6% 10%
Attended a local event because of a billboard 8% 7% 8% 9% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 25% 27% 11% 19%
Made a purchase at the business advertised 12% 19% 15% 20% 18%
Watched event on television because of a billboard 15% 13% 12% 12% 12%
Tuned in to the radio station featured on a billboard 20% 16% 16% 17% 7%
Visited an advertiser website because of billboards 24% 16% 19% 13% 19%
Googled or otherwise searched online for more details about the message 25% 26% 20% 25% 11%
Googled or otherwise searched online for more details about the advertiser 15% 17% 15% 11% 18%
Accessed a coupon on a billboard from your mobile device 12% 7% 11% 9% 5%

The Michigan counties surrounding Genesee cover a lot of area as well. If you're exclusively seeking billboards in Genesee County, the cities of Burton, Fenton, and Flushing will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Genesee Billboards

How people FEEL about billboard advertising in Genesee County?

The table below represents responses to questions from 1,010 people about consumer attitudes towards outdoor advertisements in Genesee County, MI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

I feel that billboards FlintBurtonFentonFlushingGrand Blanc
Are a COOL way to advertise. 65% 67% 67% 65% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 74% 64% 64% 58%
Are a good way to LEARN about SALES and EVENTS 69% 67% 66% 54% 57%
Often catch my ATTENTION 79% 69% 80% 77% 85%
Advertisements on digital billboards stand out more than advertisements online. 75% 71% 67% 71% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 45% 43% 49% 43%
Make the city look more MODERN. 73% 69% 73% 74%
..Are visually APPEALING 78% 62% 73% 73% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 86% 81% 86% 83%
Are an effective way to alert the community about MISSING CHILDREN. 84% 88% 89% 89% 91%
Provide CURRENT and RELEVANT information. 81% 85% 85% 78% 80%