Out-of-Home Advertising in Wicomico County, MD

Billboard advertising rentals in Wicomico County including local market research. Detailed breakdowns of Wicomico ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Wicomico County. 

 Frequently Asked Questions 

Billboards in Wicomico price out anywhere from $396 per 4 weeks for smaller posters to as much as $6,141 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Wicomico County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Wicomico County ooh pricing

Take a look at our Wicomico ooh market research by city below. Dollar for dollar, ooh advertisements in Wicomico are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Wicomico

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $3,169

Bulletins in Wicomico

The largest outdoor media in Maryland, Bulletins prices start at $1,387 and go up to $5,447, depending on location.

Maryland OOH Average Price: $2,250

Digital Billboards in Wicomico County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,366 up to $4,661 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $592

Bus Panels in Wicomico, MD

Bus panels come in 4 standard sizes, the smallest size costs $419 while the largest full side panel displays can cost as much as $706 every 4 weeks.

Maryland Advertising PostersAverage Price: $687

Posters Advertising in Wicomico

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $521 while some locations can cost $829.

What did people do after seeing Wicomico billboards?

We conducted an outdoor advertising survey throughout the major cities in Wicomico County, MD. Conducted from Salisbury to Fruitland to Parsonsburg to Delmar to Quantico, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,184 people in these Wicomico cities about their own personal experiences with outdoor advertising.

Have you ever... SalisburyFruitlandParsonsburgDelmarQuantico
Discussed billboard ads you've seen with friends or family 45% 36% 45% 38% 26%
Recommended the advertiser to others 7% 11% 3% 4% 7%
Attended a local event because of a billboard 9% 14% 10% 15% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 25% 13% 12% 23%
Made a purchase at the business advertised 20% 14% 21% 13% 12%
Watched event on television because of a billboard 13% 18% 16% 17% 17%
Tuned in to the radio station featured on a billboard 11% 7% 19% 15% 9%
Visited an advertiser website because of billboards 13% 18% 12% 17% 15%
Googled or otherwise searched online for more details about the message 11% 17% 20% 20% 13%
Googled or otherwise searched online for more details about the advertiser 11% 17% 11% 19% 14%
Accessed a coupon on a billboard from your mobile device 10% 5% 8% 6% 11%

The Maryland counties surrounding Wicomico cover a lot of area as well. If you're exclusively seeking billboards in Wicomico County, the cities of Fruitland, Parsonsburg, and Delmar will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Wicomico Billboards

How people FEEL about billboard advertising in Wicomico County?

The table below represents responses to questions from 884 people about consumer attitudes towards outdoor advertisements in Wicomico County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards SalisburyFruitlandParsonsburgDelmarQuantico
Are a COOL way to advertise. 72% 79% 75% 74% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 64% 63% 70% 59%
Are a good way to LEARN about SALES and EVENTS 66% 58% 61% 68% 69%
Often catch my ATTENTION 71% 75% 74% 71% 85%
Advertisements on digital billboards stand out more than advertisements online. 68% 73% 67% 75% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 37% 50% 43% 52%
Make the city look more MODERN. 66% 71% 74% 67%
..Are visually APPEALING 65% 72% 73% 61% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 89% 84% 85% 88%
Are an effective way to alert the community about MISSING CHILDREN. 87% 92% 87% 87% 84%
Provide CURRENT and RELEVANT information. 73% 61% 67% 82% 71%