Out-of-Home Advertising in East Baton Rouge County, LA

Billboard advertising rentals in East Baton Rouge County including local market research. Detailed breakdowns of East Baton Rouge ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in East Baton Rouge County. 

 Frequently Asked Questions 

Billboards in East Baton Rouge price out anywhere from $340 per 4 weeks for smaller posters to as much as $5,275 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Louisiana billboards. Fabrication costs ~$850. If you rent a billboard in East Baton Rouge County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about East Baton Rouge County ooh pricing

Take a look at our East Baton Rouge ooh market research by city below. Dollar for dollar, ooh advertisements in East Baton Rouge are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising East Baton Rouge

Big and small

Louisiana 4-week Median Advertising Cost of Bulletins Average Price: $2,722

Bulletins in East Baton Rouge

The largest outdoor media in Louisiana, Bulletins prices start at $1,191 and go up to $4,679, depending on location.

Louisiana OOH Average Price: $2,658

Digital Billboards in East Baton Rouge County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,614 up to $5,505 for premium Louisiana outdoor ad space.

Advertising on Buses in LouisianaAverage Price: $548

Bus Panels in East Baton Rouge, LA

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $653 every 4 weeks.

Louisiana Advertising PostersAverage Price: $745

Posters Advertising in East Baton Rouge

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $565 while some locations can cost $898.

What did people do after seeing East Baton Rouge billboards?

We conducted an outdoor advertising survey throughout the major cities in East Baton Rouge County, LA. Conducted from Baton Rouge to Zachary to Baker to Greenwell Springs to Pride, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,096 people in these East Baton Rouge cities about their own personal experiences with outdoor advertising.

Have you ever... Baton RougeZacharyBakerGreenwell SpringsPride
Discussed billboard ads you've seen with friends or family 31% 40% 32% 38% 36%
Recommended the advertiser to others 7% 4% 6% 11% 12%
Attended a local event because of a billboard 12% 8% 10% 6% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 16% 28% 10% 13%
Made a purchase at the business advertised 13% 11% 18% 12% 18%
Watched event on television because of a billboard 16% 16% 17% 13% 15%
Tuned in to the radio station featured on a billboard 16% 17% 12% 13% 19%
Visited an advertiser website because of billboards 16% 22% 13% 23% 13%
Googled or otherwise searched online for more details about the message 20% 24% 17% 25% 16%
Googled or otherwise searched online for more details about the advertiser 11% 11% 14% 14% 11%
Accessed a coupon on a billboard from your mobile device 9% 9% 10% 10% 9%

The Louisiana counties surrounding East Baton Rouge cover a lot of area as well. If you're exclusively seeking billboards in East Baton Rouge County, the cities of Zachary, Baker, and Greenwell Springs will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

East Baton Rouge Billboards

How people FEEL about billboard advertising in East Baton Rouge County?

The table below represents responses to questions from 1,044 people about consumer attitudes towards outdoor advertisements in East Baton Rouge County, LA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Louisiana.

I feel that billboards Baton RougeZacharyBakerGreenwell SpringsPride
Are a COOL way to advertise. 76% 65% 69% 75% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 67% 64% 59% 63%
Are a good way to LEARN about SALES and EVENTS 53% 57% 53% 67% 59%
Often catch my ATTENTION 84% 85% 79% 71% 70%
Advertisements on digital billboards stand out more than advertisements online. 74% 73% 73% 73% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 36% 39% 40% 49%
Make the city look more MODERN. 63% 66% 65% 74%
..Are visually APPEALING 75% 62% 70% 73% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 86% 82% 83% 85%
Are an effective way to alert the community about MISSING CHILDREN. 92% 86% 86% 88% 88%
Provide CURRENT and RELEVANT information. 82% 75% 73% 63% 65%