Out-of-Home Advertising in Plymouth County, IA

Billboard advertising rentals in Plymouth County including local market research. Detailed breakdowns of Plymouth ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Plymouth County. 

 Frequently Asked Questions 

Billboards in Plymouth price out anywhere from $377 per 4 weeks for smaller posters to as much as $5,842 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Plymouth County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Plymouth County ooh pricing

Take a look at our Plymouth ooh market research by city below. Dollar for dollar, ooh advertisements in Plymouth are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Plymouth

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $3,015

Bulletins in Plymouth

The largest outdoor media in Iowa, Bulletins prices start at $1,319 and go up to $5,183, depending on location.

Iowa OOH Average Price: $2,385

Digital Billboards in Plymouth County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,448 up to $4,941 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $551

Bus Panels in Plymouth, IA

Bus panels come in 4 standard sizes, the smallest size costs $390 while the largest full side panel displays can cost as much as $657 every 4 weeks.

Iowa Advertising PostersAverage Price: $728

Posters Advertising in Plymouth

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $553 while some locations can cost $878.

What did people do after seeing Plymouth billboards?

We conducted an outdoor advertising survey throughout the major cities in Plymouth County, IA. Conducted from Le Mars to Remsen to Akron to Kingsley to Hinton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,102 people in these Plymouth cities about their own personal experiences with outdoor advertising.

Have you ever... Le MarsRemsenAkronKingsleyHinton
Discussed billboard ads you've seen with friends or family 45% 39% 35% 36% 28%
Recommended the advertiser to others 5% 3% 6% 8% 11%
Attended a local event because of a billboard 6% 11% 16% 13% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 28% 13% 19% 22%
Made a purchase at the business advertised 21% 12% 14% 15% 13%
Watched event on television because of a billboard 18% 15% 16% 13% 12%
Tuned in to the radio station featured on a billboard 18% 11% 11% 11% 14%
Visited an advertiser website because of billboards 19% 20% 20% 19% 24%
Googled or otherwise searched online for more details about the message 15% 14% 18% 11% 18%
Googled or otherwise searched online for more details about the advertiser 18% 17% 19% 18% 13%
Accessed a coupon on a billboard from your mobile device 10% 7% 12% 12% 9%

The Iowa counties surrounding Plymouth cover a lot of area as well. If you're exclusively seeking billboards in Plymouth County, the cities of Remsen, Akron, and Kingsley will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Plymouth Billboards

How people FEEL about billboard advertising in Plymouth County?

The table below represents responses to questions from 937 people about consumer attitudes towards outdoor advertisements in Plymouth County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards Le MarsRemsenAkronKingsleyHinton
Are a COOL way to advertise. 73% 75% 78% 65% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 75% 68% 66% 67%
Are a good way to LEARN about SALES and EVENTS 66% 64% 64% 67% 56%
Often catch my ATTENTION 77% 78% 68% 71% 75%
Advertisements on digital billboards stand out more than advertisements online. 66% 67% 66% 76% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 49% 54% 39% 37%
Make the city look more MODERN. 65% 71% 62% 73%
..Are visually APPEALING 67% 69% 71% 72% 70%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 89% 77% 80% 84%
Are an effective way to alert the community about MISSING CHILDREN. 84% 92% 91% 89% 86%
Provide CURRENT and RELEVANT information. 84% 62% 64% 60% 71%