Out-of-Home Advertising in Jefferson County, IA

Billboard advertising rentals in Jefferson County including local market research. Detailed breakdowns of Jefferson ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Jefferson County. 

 Frequently Asked Questions 

Billboards in Jefferson price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,332 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Iowa billboards. Fabrication costs ~$850. If you rent a billboard in Jefferson County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Jefferson County ooh pricing

Take a look at our Jefferson ooh market research by city below. Dollar for dollar, ooh advertisements in Jefferson are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Jefferson

Big and small

Iowa 4-week Median Advertising Cost of Bulletins Average Price: $2,752

Bulletins in Jefferson

The largest outdoor media in Iowa, Bulletins prices start at $1,204 and go up to $4,730, depending on location.

Iowa OOH Average Price: $2,396

Digital Billboards in Jefferson County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,455 up to $4,964 for premium Iowa outdoor ad space.

Advertising on Buses in IowaAverage Price: $517

Bus Panels in Jefferson, IA

Bus panels come in 4 standard sizes, the smallest size costs $366 while the largest full side panel displays can cost as much as $616 every 4 weeks.

Iowa Advertising PostersAverage Price: $683

Posters Advertising in Jefferson

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $519 while some locations can cost $824.

What did people do after seeing Jefferson billboards?

We conducted an outdoor advertising survey throughout the major cities in Jefferson County, IA. Conducted from Fairfield to Batavia to Libertyville to Lockridge to Packwood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,034 people in these Jefferson cities about their own personal experiences with outdoor advertising.

Have you ever... FairfieldBataviaLibertyvilleLockridgePackwood
Discussed billboard ads you've seen with friends or family 34% 45% 44% 26% 35%
Recommended the advertiser to others 4% 9% 11% 10% 4%
Attended a local event because of a billboard 9% 5% 16% 13% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 26% 15% 31% 13%
Made a purchase at the business advertised 15% 20% 10% 21% 20%
Watched event on television because of a billboard 15% 13% 15% 14% 13%
Tuned in to the radio station featured on a billboard 12% 8% 11% 12% 6%
Visited an advertiser website because of billboards 24% 24% 17% 20% 19%
Googled or otherwise searched online for more details about the message 16% 15% 20% 13% 23%
Googled or otherwise searched online for more details about the advertiser 17% 14% 19% 12% 19%
Accessed a coupon on a billboard from your mobile device 10% 10% 9% 9% 8%

The Iowa counties surrounding Jefferson cover a lot of area as well. If you're exclusively seeking billboards in Jefferson County, the cities of Batavia, Libertyville, and Lockridge will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Jefferson Billboards

How people FEEL about billboard advertising in Jefferson County?

The table below represents responses to questions from 941 people about consumer attitudes towards outdoor advertisements in Jefferson County, IA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Iowa.

I feel that billboards FairfieldBataviaLibertyvilleLockridgePackwood
Are a COOL way to advertise. 68% 73% 65% 65% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 56% 63% 67% 72%
Are a good way to LEARN about SALES and EVENTS 65% 65% 54% 66% 54%
Often catch my ATTENTION 70% 83% 69% 78% 68%
Advertisements on digital billboards stand out more than advertisements online. 65% 76% 71% 65% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 50% 49% 39% 52%
Make the city look more MODERN. 69% 63% 73% 72%
..Are visually APPEALING 66% 62% 69% 70% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 90% 83% 83% 86%
Are an effective way to alert the community about MISSING CHILDREN. 92% 92% 86% 87% 88%
Provide CURRENT and RELEVANT information. 62% 77% 72% 82% 67%