Out-of-Home Advertising in Shelby County, IN

Billboard advertising rentals in Shelby County including local market research. Detailed breakdowns of Shelby ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Shelby County. 

 Frequently Asked Questions 

Billboards in Shelby price out anywhere from $397 per 4 weeks for smaller posters to as much as $6,156 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Indiana billboards. Fabrication costs ~$850. If you rent a billboard in Shelby County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Shelby County ooh pricing

Take a look at our Shelby ooh market research by city below. Dollar for dollar, ooh advertisements in Shelby are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Shelby

Big and small

Indiana 4-week Median Advertising Cost of Bulletins Average Price: $3,177

Bulletins in Shelby

The largest outdoor media in Indiana, Bulletins prices start at $1,390 and go up to $5,461, depending on location.

Indiana OOH Average Price: $2,442

Digital Billboards in Shelby County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,483 up to $5,059 for premium Indiana outdoor ad space.

Advertising on Buses in IndianaAverage Price: $582

Bus Panels in Shelby, IN

Bus panels come in 4 standard sizes, the smallest size costs $412 while the largest full side panel displays can cost as much as $693 every 4 weeks.

Indiana Advertising PostersAverage Price: $727

Posters Advertising in Shelby

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $552 while some locations can cost $877.

What did people do after seeing Shelby billboards?

We conducted an outdoor advertising survey throughout the major cities in Shelby County, IN. Conducted from Shelbyville to Fountaintown to Waldron to Flat Rock to Morristown, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,164 people in these Shelby cities about their own personal experiences with outdoor advertising.

Have you ever... ShelbyvilleFountaintownWaldronFlat RockMorristown
Discussed billboard ads you've seen with friends or family 31% 39% 32% 32% 42%
Recommended the advertiser to others 12% 8% 3% 11% 6%
Attended a local event because of a billboard 7% 14% 15% 10% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 11% 27% 26% 27%
Made a purchase at the business advertised 12% 17% 13% 10% 18%
Watched event on television because of a billboard 11% 15% 14% 10% 12%
Tuned in to the radio station featured on a billboard 11% 13% 16% 15% 6%
Visited an advertiser website because of billboards 17% 17% 17% 25% 18%
Googled or otherwise searched online for more details about the message 26% 16% 26% 14% 22%
Googled or otherwise searched online for more details about the advertiser 13% 11% 17% 16% 13%
Accessed a coupon on a billboard from your mobile device 5% 10% 7% 7% 8%

The Indiana counties surrounding Shelby cover a lot of area as well. If you're exclusively seeking billboards in Shelby County, the cities of Fountaintown, Waldron, and Flat Rock will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Shelby Billboards

How people FEEL about billboard advertising in Shelby County?

The table below represents responses to questions from 959 people about consumer attitudes towards outdoor advertisements in Shelby County, IN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Indiana.

I feel that billboards ShelbyvilleFountaintownWaldronFlat RockMorristown
Are a COOL way to advertise. 73% 77% 74% 65% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 62% 64% 57% 66%
Are a good way to LEARN about SALES and EVENTS 54% 58% 53% 61% 57%
Often catch my ATTENTION 83% 74% 68% 69% 74%
Advertisements on digital billboards stand out more than advertisements online. 65% 65% 70% 67% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 42% 54% 43% 38%
Make the city look more MODERN. 70% 68% 73% 63%
..Are visually APPEALING 68% 68% 72% 64% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 86% 82% 90% 82%
Are an effective way to alert the community about MISSING CHILDREN. 89% 85% 93% 90% 86%
Provide CURRENT and RELEVANT information. 73% 70% 72% 70% 67%