Out-of-Home Advertising in Coles County, IL

Billboard advertising rentals in Coles County including local market research. Detailed breakdowns of Coles ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Coles County. 

 Frequently Asked Questions 

Billboards in Coles price out anywhere from $348 per 4 weeks for smaller posters to as much as $5,396 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Coles County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Coles County ooh pricing

Take a look at our Coles ooh market research by city below. Dollar for dollar, ooh advertisements in Coles are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Coles

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,785

Bulletins in Coles

The largest outdoor media in Illinois, Bulletins prices start at $1,218 and go up to $4,786, depending on location.

Illinois OOH Average Price: $2,259

Digital Billboards in Coles County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,372 up to $4,680 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $578

Bus Panels in Coles, IL

Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $688 every 4 weeks.

Illinois Advertising PostersAverage Price: $706

Posters Advertising in Coles

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $536 while some locations can cost $852.

What did people do after seeing Coles billboards?

We conducted an outdoor advertising survey throughout the major cities in Coles County, IL. Conducted from Charleston to Mattoon to Oakland to Ashmore to Humboldt, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,155 people in these Coles cities about their own personal experiences with outdoor advertising.

Have you ever... CharlestonMattoonOaklandAshmoreHumboldt
Discussed billboard ads you've seen with friends or family 41% 41% 31% 31% 28%
Recommended the advertiser to others 12% 11% 12% 5% 7%
Attended a local event because of a billboard 6% 7% 6% 15% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 14% 23% 20% 13% 15%
Made a purchase at the business advertised 14% 16% 18% 21% 12%
Watched event on television because of a billboard 12% 11% 10% 14% 16%
Tuned in to the radio station featured on a billboard 18% 8% 12% 17% 5%
Visited an advertiser website because of billboards 18% 25% 24% 18% 15%
Googled or otherwise searched online for more details about the message 10% 27% 19% 19% 18%
Googled or otherwise searched online for more details about the advertiser 18% 15% 14% 14% 14%
Accessed a coupon on a billboard from your mobile device 11% 11% 5% 12% 10%

The Illinois counties surrounding Coles cover a lot of area as well. If you're exclusively seeking billboards in Coles County, the cities of Mattoon, Oakland, and Ashmore will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Coles Billboards

How people FEEL about billboard advertising in Coles County?

The table below represents responses to questions from 888 people about consumer attitudes towards outdoor advertisements in Coles County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards CharlestonMattoonOaklandAshmoreHumboldt
Are a COOL way to advertise. 67% 71% 77% 71% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 73% 69% 72% 57% 58%
Are a good way to LEARN about SALES and EVENTS 52% 65% 63% 63% 56%
Often catch my ATTENTION 78% 69% 85% 85% 78%
Advertisements on digital billboards stand out more than advertisements online. 67% 76% 75% 72% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 37% 54% 47% 42%
Make the city look more MODERN. 66% 66% 63% 62%
..Are visually APPEALING 69% 72% 78% 70% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 77% 88% 81% 85%
Are an effective way to alert the community about MISSING CHILDREN. 91% 85% 93% 85% 89%
Provide CURRENT and RELEVANT information. 85% 72% 73% 70% 60%