Out-of-Home Advertising in Washington County, AR

Billboard advertising rentals in Washington County including local market research. Detailed breakdowns of Washington ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Washington County. 

 Frequently Asked Questions 

Billboards in Washington price out anywhere from $374 per 4 weeks for smaller posters to as much as $5,795 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Arkansas billboards. Fabrication costs ~$850. If you rent a billboard in Washington County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Washington County ooh pricing

Take a look at our Washington ooh market research by city below. Dollar for dollar, ooh advertisements in Washington are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Washington

Big and small

Arkansas 4-week Median Advertising Cost of Bulletins Average Price: $2,991

Bulletins in Washington

The largest outdoor media in Arkansas, Bulletins prices start at $1,308 and go up to $5,140, depending on location.

Arkansas OOH Average Price: $2,384

Digital Billboards in Washington County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,447 up to $4,938 for premium Arkansas outdoor ad space.

Advertising on Buses in ArkansasAverage Price: $537

Bus Panels in Washington, AR

Bus panels come in 4 standard sizes, the smallest size costs $380 while the largest full side panel displays can cost as much as $640 every 4 weeks.

Arkansas Advertising PostersAverage Price: $838

Posters Advertising in Washington

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $636 while some locations can cost $1,010.

What did people do after seeing Washington billboards?

We conducted an outdoor advertising survey throughout the major cities in Washington County, AR. Conducted from Fayetteville to Springdale to Farmington to Prairie Grove to Elkins, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,073 people in these Washington cities about their own personal experiences with outdoor advertising.

Have you ever... FayettevilleSpringdaleFarmingtonPrairie GroveElkins
Discussed billboard ads you've seen with friends or family 34% 40% 30% 28% 27%
Recommended the advertiser to others 5% 6% 8% 6% 11%
Attended a local event because of a billboard 7% 8% 13% 5% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 17% 31% 14% 19%
Made a purchase at the business advertised 15% 13% 14% 11% 10%
Watched event on television because of a billboard 13% 15% 17% 18% 18%
Tuned in to the radio station featured on a billboard 6% 11% 12% 18% 11%
Visited an advertiser website because of billboards 13% 17% 22% 21% 18%
Googled or otherwise searched online for more details about the message 20% 12% 26% 15% 13%
Googled or otherwise searched online for more details about the advertiser 12% 16% 12% 14% 14%
Accessed a coupon on a billboard from your mobile device 10% 12% 8% 6% 9%

The Arkansas counties surrounding Washington cover a lot of area as well. If you're exclusively seeking billboards in Washington County, the cities of Springdale, Farmington, and Prairie Grove will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Washington Billboards

How people FEEL about billboard advertising in Washington County?

The table below represents responses to questions from 936 people about consumer attitudes towards outdoor advertisements in Washington County, AR. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Arkansas.

I feel that billboards FayettevilleSpringdaleFarmingtonPrairie GroveElkins
Are a COOL way to advertise. 74% 72% 75% 74% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 68% 68% 67% 68%
Are a good way to LEARN about SALES and EVENTS 63% 53% 61% 59% 69%
Often catch my ATTENTION 83% 75% 72% 79% 83%
Advertisements on digital billboards stand out more than advertisements online. 75% 74% 66% 68% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 38% 39% 49% 38%
Make the city look more MODERN. 72% 64% 68% 70%
..Are visually APPEALING 70% 66% 74% 68% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 89% 84% 87% 83%
Are an effective way to alert the community about MISSING CHILDREN. 89% 93% 91% 93% 90%
Provide CURRENT and RELEVANT information. 69% 77% 84% 81% 81%